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Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business. fafabet.co.za According to our own research, 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself and 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. Clearly, reviews are now a huge part of our decision-making processes